How To Do Email Marketing For Beginners | Email Marketing Strategya

Email Marketing For Beginners ($0 to $ 10,000 Per Month)

One of the internet personalities that I followis Pat Flynn of Smart Passive Income. Now he has an email list of over a hundred thousand people and he makes approximately $200,000 per month from his blog. So how does he do that? How does he even make money from his email list? Everything will be discussed in Today's Lesson, so let’s start.

Hey guys, welcome to the DxM Tips and today’s topic is really special for me. Its email marketing, it’s one of my favorite topics. And the reason is very simple because I make a significant amount of income from email marketing and especially in 2020 and coming years, I'll be doubling down on email marketing. And I’ll try to make my revenue 70% - 80%coming from email marketing itself. And today I’ll be sharing all the tactics, all the case studies of people who are making millions of dollars just through email marketing, and how you can incorporate email marketing in your digital marketing effort and even make money in your email marketing, so make sure you Read this Article until the end. Because I’ll be sharing some really good insights with you.


So the most of you probably- I think that is in content marketing when I told that in India specifically email marketing is not given a lot of positive vibes. Not many people enjoy email marketing, the majority of the income only talks about Adsense, SEO or niche blogging, etc. but email marketing is often neglected. But honestly, if you know about the potential of email marketing, how much money you can make, how many customers you can drive, you'll really start to love email marketing. In essence, email marketing is the use of email to develop relationships with potential customers and/or clients. In essence, email marketing is the use of email to develop a relationship with prospective customers and clients. You must already be using emails for so anything.


So if you’re a college student you must be waiting for some updates, or your delivery instructions are you’re buying something from Amazon. Email is the one you would be looking at all the email instructions, for all the bills that you have to pay, the first notification comes from the email.

And even if you are subscribed to a newsletter, if you’re into food or if you are into travel, then you might be subscribed to any of the websites… so these websites are also sending you valuable content through email.

As I mentioned that in the content marketing strategy as well that email can also be a very good channel to leverage your content marketing efforts by showing your latest article or showing your latest promotion to the audience that is already given you the permission to send them emails.

Or if you’re a working professional, then email becomes more vital for you. For all the emails from the clients or from your boss, the majority of the communication takes place through email. But when we talk about- so email is vital in 2019. Many people think that email is dying. Even in the marketing world, there’s a trend going that people are starting to think that email is dying. That email marketing is actually- because of the lower open rate, which we will be discussing later in the video, in also all a lot of factors, people are starting to think that email is dead.

But honestly, they cannot be more wrong. You just have to know how to use email marketing in the right way. And you’ll be making much, much more money compared to the traditional marketing channels. You must have seen this trend that social media apps keep changing. First, it was Facebook, but now people are moving away and moving towards Instagram.

There’s TickTock, there’s Snapchat, there are many different apps coming year by year. Some are dying some are growing like crazy, some are fad apps that just come and go. But see, email has been something that always constant. So email is not dying, at least for the coming years. And now I’m going to show you examples of and case studies of people who are really making good money from email and various industries.

Be individual entrepreneurs, be it company, everyone- for every company or even individual influencer, email is an extremely important channel to communicate more audience or even to generate more sales. Before taking the example of any company, I’ll just give an example of myself. So this is the sales of my website. It is another affiliate website, but I also use email to send products to them. So I’ll sell the products on that website through GrumRoad.com. I’ve already mentioned this GumRoad.comin my various income reports that I’ve published on my website. That GumRoad forms a big chunk of my revenue, each month.


So the majority of the income that comes fromGumRoad comes from the email itself, as you can see here, email is considered- AP sales are coming from email alone which accounted for $1200. Similarly, this is another affiliate product that I was selling. You can see here that in November 2018, I made 17 sales and I made around 1.1 lakh of earning. In December, 1.13 lakh of earning. So these products I’m selling them through the email itself.

So email is a vital channel for me, for my earning. Apart- as you guys already know that affiliate marketing is an important part of my overall earning, but a good significant chunk is also coming from email. Now I’ll take examples of companies and various individual influencers who are making a killing through email. Now here is an example of Backlinko.com. This is the most, and the biggest authority when it comes to SEO news, SEO tactics, and strategies.


Here you can see that Backlinko is driving1.2 million visitors per month, and is an extremely competitive niche like SEO. This is the owner of the website, Brian Dean, he is rather one of the biggest authority in the SEO space. And see the homepage of this website. What is he doing? He’s asking for the email address of the people visiting the blog. See, “free exclusive traffic tips…


enter your email below to get access to my proven SEO and traffic tips”. So even for this guy who's making millions of dollars, even for him, the email address is the most important asset for him. So there must be definitely revenue opportunity for email, right? So I’ll give you stats for this guy. He has recently launched his course, “SEO that Works 2.0”. And he made 1.6 million dollars. And every bit of that sale came from the email itself. So all throughout his blog, he’s trying to get the email address of his audience. If I click here, I am again driven to this email option form. Even if I click here on the newsletter, then again also I’ll be given the option to sign up for his email list.


So if I can just enter my email, sign-up, then I’ll be receiving regular email from this guy. And somewhere after some time, after a few emails, by giving me free value, by showing me that he’s an authority in the SEO space, he’ll try to sell me his SEO course. Which I think costs around $2,000 or $3,000I’m not sure about it. So just through email alone, this guy was able to generate 1.6 million dollars by selling his course. So that is the power of email. So just like him, there are so many people that are making a killing through the email itself. In various different genres.

He is in online marketing- people are selling courses, so many people selling a physical product, so any kind of product you have. You must have seen that Amazon is recommending products. They are sending you emails, not just about the delivery dates and all, but also recommending you different products according to your purchase history. So email is also an extremely important channel for all the e-commerce websites as well. In their overall revenue strategy.


So email is definitely not dying, email is here to stay and if you are not using email marketing in your overall strategy, then you are missing out on a huge chunk of revenue. Before I start giving all the knowledge, all the tips and the tactics and the strategies that work on email marketing. Let me first tell you what email marketing is NOT. See the first point is to get subscribers, and people think that they’ll just go and buy an email database of 10,000 or 20,000or 100,000 people and they just start sending the emails. It doesn’t work like that. You’ll just get banned, or you’ll IP will get banned or all your emails will just go to the spam folder.

You don’t want that. You would want your prospective customers to open your email. So first and the most important thing that you have to look at is the open rate. Let’s say if you’re sending 100 emails, out of those 100, how many are landing on the primary tab of the inbox of the people, and out of those emails, how many of the people are actually opening the email? So before making a sale, you also have to keep your email open.

So instead of spamming, you must focus on high-quality- you must have seen a trend in this overall video course and I’m always focusing on the quality. Be it the backlinks for SEO, be it the creations from Facebook Ads, be it the content for your content marketing strategy, I’m always stressing on quality. So whenever a beginner, starts to learn digital marketing also these thoughts just come into their minds, “I can just buy the backlinks to save time” or “I can just buy the email links to save time”. It doesn’t work like that.

It’s a slow process but then again you will see positive results. You have to be at it for some time, and then you have to understand that quality will give you much more positive results compared to saving time by doing these idiotic strategies like buying backlinks or buying email databases. Also opening a Gmail account and sending 200– 500 people a day, all these emails that you want, this is also not email marketing. There’s a process, there’s a structure to email marketing that I will be showing you throughout this video.

So, first of all, you have to understand about permission-based marketing. Whenever you are buying an email list database and sending these spamming emails, then you’re not asking people for their permission. Like I gave you the example of Backlinko here. He’s first asking for your permission. That please enter your email address, and then I will start sending you the emails.


Similarly, you’ll see my free digital course landing page, you’re seeing all these videos because you entered your email here. I’m asking you for your permission. “Can I have your email address? In return for that, we’ll give you free digital marketing knowledge”. So if you’ve seen my Facebook Ads or coming to this landing page from any other source, so this is the landing page, and this is whereI’m asking you, which is your email ID and your name. So I could have bought your email ID from various other databases, but then again you don’t know me.

I’m not asking you for your permission “can I send you emails?” Because if I’m sending you emails and you don't even know me, then you might even report me or Google will just band my IP. And then all my emails will just start going to the spam folder, and I don’t want that. I want to create a connection with you guys. I want to build trust with you.

So this is what permission-based marketing is. First asking for permission from you guys that “can I send you the email?” “For this, you first have to enter your email” then you’ll get a confirmation link on your email and if you confirm that email- and if you click that confirmation link, then you are giving me the permission, okay so from now onwards, I’ll be able to send you the emails.


And the majority of my emails will land on your primary inbox. Now a very unique data to share with you, you might not believe in this, but according to steward’s study, every $1 that’s spent invested in email marketing gives $40 of revenue in return. Let’s put it in a very simple form.

Let’s say you invested a hundred rupees in email marketing. Then you’ll be making rupees 4,000 back. Sounds very shady, right? But it is not. So let me give you the whole process. Let’s take the example of Backlilnko here again.

Let’s say you enter your email address here, let’s say 1,000 people enter their email address here. Okay, let’s say Backlinko spends $1,000on Facebook Ads to drive people to this landing page so that they can enter their, email address. And let’s assume that it’s $2 per email, he’s able to get 500 email addresses. Okay, generally what we have seen in email marketing that if you’re a good digital marketer with sufficient knowledge and experience, you are able to get a conversion rate of 1% - 2% from the email addresses.

So out of those 500 people, around 1% - 2%, which is around 5 to 10 people, will be buying his “SEO that Works” course. And if he’s selling that course at $2,000so even at the minimum, if those 5 people buy that $2,000 course, he’ll be making $10,000. So a $1,000 investment is giving him a $10,000revenue. So that is $9,000 of profit and that is the minimum of one person conversion. And we are taking only 500 email addresses.

And let’s say he’s able to add 50,000email addresses, he’s revenue will be much, much higher. Let’s talk about why email marketing is even important, right? So there are a couple of reasons why you should invest your time in email marketing. First of all, you will be able to stay in contact with your audience. I mentioned this multiple times that staying consistent, getting the attention of your prospective customers is extremely important.

If you won’t be relevant, if you don't consistent then your competitor will get your market share and he’ll take up your prospective customers. So in order to be relevant in 2019 or in the coming years, you’ll have to be consistent. You have to provide valuable quality information while selling multiple times between the funnel in order to stay positive and keep on connecting with your audience in order to grab their attention.
And also unlike SEO, it gives you a long-term result after 6 or 7 months or even multiple years in some cases. In email marketing, you can just- let’s say you have an email list of a hundred thousand people. You can just shoot a broadcast to all those hundred thousand people.

And even if you’re getting 20% or 30%, around30,000 people will be opening your email, and maybe let’s say around 10,000 people will be clicking the link inside the email. So instantly you’ll be able to reach all the people who are on your email newsletter. And also people have this tendency to engaging with emails because it’s a human habit.

Email is considered to be a more important area compared to more social media apps. So people have this habit of engaging with the email. So this is why it becomes a very important channel. And the best part about email marketing like any other digital marketing medium is that you are able to track the results.
You can see how many people open the email, you can see how many people engage with the email, how many people click the link in the email. You can even track off all the people who actually click the link and actually converted into a customer by purchasing whatever you’ reselling.

So everything can be measured. This is why email becomes an extremely important channel because you can easily track how well it is performing. And also it is very affordable. I already gave you the stats earlier that$1 for email marketing is giving $40 of revenue on an average as an industrial scale.

So yes, it’s pretty affordable because the conversation rates are higher, so you’re making much more revenue on the backend even after the cost of managing all those emails is not that expensive. Email can be used for multiple things. Not just for selling the people, but also providing value for branding you can share your testimonials, user reviews, you can-just like Amazon.

You must have seen my emails, sometimes I am giving you value, even my video lessons are coming to you through email. I’m also sharing the links of the articles that I’m writing, my income reports were going on my life. So all that majority of the communication was coming from email. Yes, I am also active on my social media channels. But I try to write 1 or 2 emails every other day to my audience, to be in constant contact with them.

Now let’s talk about email measurement. The end-goal is definitely to get the conversions and then later on investments. You don’t use any digital marketing channel to just- also the second point is extremely important, the lifetime value of your customer.

People think that whenever a new person is joining their email list they think that they’ll be buying their products or services instantaneously. It does not work like that. It depends on the product or the service you are selling. If your product is a little expensive, then you need to nurture the leads. Look at the graph off at the right.

New leads are equal to new email addresses that are entering into your list. So there are multiple steps of reaching your final goal of conversion of selling your product to the service. So let’s say a new lead enters your funnel, the first thing you have to do is to segment the email. You can do segmentation on multiple channels like you can segment according to the source of the email, you can segment people coming from Facebook, you can segment people coming from your blog.

All of this can be done in the email management software that I will be sharing with you very soon. Then you can send automated replies. People tend to think that email is a time-consuming task, that you have to write all these emails and send them on a daily basis. It’s more like a workload on a daily basis. But no- email… everything can be automated. What you can do is write the email beforehand. Structure them accordingly, how you want them to be sent and they’ll be sent automatically by the email software, you don’t have to do anything.

And then all you have to do is track the email-opens. How many people are opening their emails, how many people are actually clicking on the links on the email… because you don want the people to just open the email, you also have an end objective. You want people to come from the email toa particular website. Be it a particular product, it could be an article, it could be a YouTube video if you’re doing it for branding. If you want to sell something you might be driving them to a sales page. Your end goal is for them to buy your product or your service.

So this whole funnel, from getting the email address to getting them to pay for your service or product- this whole process is called a funnel, from getting their email address, nurturing them, providing them value, helping them, showing them your product, showing them the advantages of your product or services. Solving their doubts and then helping them buy the product. This whole process is called a funnel. Let me show you through an example.

And if you want more advanced software with advanced features like workflow automation, then you can go for Drip. I’ll be showing you both this software today, in this video. So let’s start with AWeber first, so this is what the interface of AWeber looks like. You can see the account overview here that I have around 11,000 subscribers. That is 11,000 people have provided their email address to my list. This is an overview of one of my affiliate websites. As you can see yesterday over 104 people entered their email addresses and today 34 people and 4 people unsubscribed.


So once people unsubscribed from my email list, they won’t be sent any more emails. So I can also see all the subscribers, I can click here “Manage Subscribers” and here you can see all the subscribers I have. The best part about this email software is that they give you a lot of segmentation. I can sort the people by last opened, the date they added, if any particular link they clicked if any particular email they opened or not.


So this way I can create segmentations. So if I like, sent an email to 10,000 people, I can make segmentation of people who actually opened the email. This way in the future, I can really make a targeted list of people who are actually involved. This way I can create a segmented list of people who are actually- maybe interested in one particular kind of product or service.

So all these ways- you can even find one particular email, the email is xyz@gmail.com... you can find the email. You can even see the activity of the email. You can click here and see how many- see the time they subscribed to your email list. How many they have opened, which emails they have clicked, which emails have they not opened. You can also delete and add subscribers from here. So there are a lot of segmentations here, on AWeber. And now on my report section, I can see how many emails are sent on a daily basis.

As you can see- the blue bars are the follow-up. The automated email is sent automatically. And the green bars are the broadcast, these are the emails that are written by me. So these are the emails that are sent by me…so green bars are the follow-up emails or the automated emails. These are the emails that are sent automatically, once someone subscribed to my email list.

And let’s say I want to- I have a new article written and I want to send an update about this new article to all the people who are on my email list. So what I’ll do is I’ll just create anew broadcast, I’ll create a new message here, broadcast, and I’ll write the email and add the link to the article, and I’ll just choose the people I want to send this broadcast to and I can send the email blast to all those people. As you can see on January 14, there was a huge big green bar.

This is because I sent a broadcast on that particular day because I had come up with a new book for this affiliate website and I wanted to promote it. As you can see on the date of the broadcast, there was a huge spike of open rate. Then the next day there was again a huge spike. But slowly, it died out. Because this is broadcast. But on the follow-up email, because every day around 200 or 100 are adding to my email list, so the blue bar remains constant. You can also see clicks overtime, revenue over time… I can click here on clicks overtime.


How many people are clicking date-wise, how many people are actually clicking? I can see the daily subscriber growth and all. I’ll be going through how to write the email a little later in the video but now I’ll be taking you through Drip. This is a more advanced email marketing software, this is a more advanced email marketing tool. And honestly, I love Drip.


You won’t see any subscribers any moment-you won’t see any subscribers in this account, because this is a brand new account I created. But on other Drip accounts, I think we have around 20 – 30,000 subscribers there. So to show you the difference between Drip and AWeber, the majority of the features are the same, like broadcast is when you want to send a new email to your email IDs. “People” on AWeber it’s the subscribers, the same subscribers are people here. People are just the number of email IDs you have. “Campaigns” is when… it’s more of the automated thing.



Where you write multiple emails in a sequence. Let’s say- let’s take my own example hereof my free digital marketing course. So I have multiple video channels, like video1, video 2, video 3… and you are getting this video on a daily basis, like on Mondayyou’re getting video 1, Tuesday you’re getting video 2, and then Wednesday video3. So here you can create campaigns. So you can schedule all the messages, and schedule them in a way that after Monday, the next day, you have to send video 2, and then the next day video 3. This is where you can create an automated campaign. But instead of using campaigns, Drip gives this amazing functionality called WorkFlows. Let me show you the difference between a workflow and a campaign.


So I’ve created this workflow here, FDMCFunnel, FDMC is a free digital marketing course. So whenever a new person enters their email address here, their name and the email address. This workflow will start. So they’ll be applied this tag called “applied DCM”. And they’ll be sent this email. So if I click on that particular thing, this email will be sent to them. “Boom… hello, you’re a member of a free digital marketing course…” and this and this. So you can click back to the workflow. Similarly, all these emails will be sent on the same go. Like, they’ll be sent these emails, once they send their email address.


And after 3 minutes of waiting for them, they will send this. Lesson 2 of the modules of digital marketing. Then after 1 day, then resumes at 9:00AM, that after one day, lesson 3 will be sent. So after 12 hours, I am checking whether the person has opened the email or not. If he has opened the email do this, if he has not opened the email, send this message.


So this kind of functionality is not available on campaigns. So in campaigns, I cannot add rules. I cannot add these rules of yes or no. video 3 is sent on a particular day, next day video 4 will be sent, you cannot add any rule like if the previous email was opened or not. Or if a particular link was clicked or not. But with workflow, this advanced functionality is given. I can add as many rules as possible. I can add a rule here as well. As a decision or a goal is, or if I can add a delay.


So all these functionalities- I can add a decision here, like define your decision. Choose a filter, I can add a filter here like, email activity. Has not opened or clicked any of their last1 emails. Update action. If the person has not opened this email, then what to do? If they have opened the email, then what to do? You can add the decision here.


I don’t want it here so I’ll delete it. So this kind of advanced functionality is offered by workflow, and this is what I wanted. And this is the reason why I moved away from AWeber and came to Drip. Because AWeber does not provide this kind of functionality, they only have simple campaigns. So these are the different workflows I have created, “1 Year Anniversary”,

so if someone has entered their email address and they have already been with us for 1 year, then I’ll be sending some kind of message to them. Similarly, if someone has bought consulting, what kind of messages to send to them.


So I’ve created various workflows. All of these are automated, once I’ve created this, all I have to do is drive leads to my landing page. All I have to do is drive traffic to this landing page, the more people who sign up to my free digital marketing course, the more people will be entering mg FDMC funnel, and hence, automatically email will be sent to them. Now the next challenge people face is, how to find these email IDs. I’m talking all about finding these emails, creating this landing page, creating this source funnel of sending automatic emails.

But if you’ve seen my Facebook Ads course, then you’ve already seen that I have various campaigns running, targeting people of various categories of various interests and driving them to my landing page. Earlier in this video, I mentioned that never to buy these email databases. Because email marketing is a permission-based channel, you have to first ask for the permission of the person. So when they are entering their email ID on my landing page, they are giving me this permission, “Yes Ankur, you can send me these emails”.


So there are multiple ways you can find these email IDs. So if you’re running a blog, you can create multiple leads. If you have a landing page like me, you can drive traffic to it, using Facebook Ads, Google Ads, LinkedIn Ads, Quora Ads… there are so many different channels of media buying. You can use them to drive traffic. You can also use native ads.

Another thing you can also do is, if you already have a blog running and you are getting a lot of traffic on your blogs, then you can create pop-ups unto your website.

So to create these pop-ups, I use ThriveLeads. If you have seen my blogging tools page, you can see that the one amazing, amazing membership tool that I promote is ThriveThemes Membership. So the theme of my website is Thrive Rise theme.

So the theme of the website that you see here is the thriving rise theme. To create this landing page as well, there are multiple tools out there to create these beautiful landing pages. But they also charge monthly membership fees. I don’t pay that. I just create all these landing pages for free. Because I bought this membership of thriving, with this membership comes a lot of benefits. Because thrive is extremely popular and their plugins are amazing. I bought their annual membership- I pay for their annual membership.

So I have this plan on an annual basis. So it only costs $19 per month. But it provides so many benefits like I created this landing page using a thrive architect plugin. I’m using a thrive theme called Rise, itis again free with the membership, and also the popups that I was mentioning- I’m using all these plugins just because I have the membership. So even for popups I use thrive leads. You can create as many popups as possible and… I won’t be showing you how to create a popup because then this video will go for 2 to 3 hours. You can easily learn that it’s very simple to use. And this plugin is very intuitive and they have so many beautiful designs. I use the same plugins for all my affiliate websites as well.


So if you are interested in- so if you want to go- you also want to start blogging… so if you are even thinking about blogging or starting email marketing, the first thing I recommend thrives themes membership. They provide so many missing plugins and it will save you so much money because their membership is amazing. It’s very cheap, it’s very effective. And the second thing I’ll recommend is any of the email marketing tools. I prefer Drip, it’s a more advanced software. But if you’re just starting and you just want to see the basics, then you can go for AWeber.


I’ll just create one of the popups here, let’s say- I’ll create a lightbox… let’s say I’ll create a screen filler type of format. Screen fill lightbox, click on add here. Create a form, name it test. So first what you have to do is, select the trigger. Do you want it to display on page load, or after a certain period of time? So let’s say I want it to display around30 seconds.

So let’s say your visitor starts taking his mouse to this particular close icon, then it will automatically show this popup before he clicks the close button. So I’ll keep it on, and I’ll click save. Let’s click on edit design. Here I can choose any of the designs here. There are so many different and beautiful designs. Let’s take this one, let’s see. Now I can change everything. I can change the image here, replace the image, let’s take this one.

The decrease in size. Centerline it…okay, I can change the text here. I’m writing anything right now, I’m not thinking much. And let’s say, change it to “learn digital marketing for free”. “Get 20 free lessons, to go on this course…” so if someone clicks on “show me the tips” you can click here on state one. This particular thing will open up, so you can make the changes here. Whatever you want to write, make the changes here. And they can then, enter their email ID. So you also have to connect this particular email bar with your email service provider. So you can click here, I already have Dripinstalled.


So I can integrate it AWeber or Drip. I use Drip so I’ll just click here, integrate… I’ll just add all the details here. Create a new tag like FDMC start. And this way I can integrate it. So if someone enters their email address here, they will be directly going to my email database. And the automated email will start sending to them. So you can click save work, just go to thrive leads, click here, and make it active. Like switch it on, and it will start showing on your website. There are two options, either to show it on desktop or mobile, switch it on whichever you like.


So it’s very simple, and by clicking here you can select on which pages it should show, which categories it should show. Trust me guys, it’s an amazing plugin. I have been using it for multiple years now on all my multiple websites. And this plugin alone has made me so much more money. Because email marketing is something that makes a big chunk of my revenue. Either you are on e-commerce, you are a blogger, you are selling a service, anything.


Email is extremely important for you, so this plugin will give you 4% - 5% of email capture. So let’s say a hundred people are coming into your website, if you have configured this plugin right, you can easily convert4% - 5%. Like out of a hundred person you’ll easily get 4 – 5 email IDs. And that is higher than the industry standard. Industry-standard is around 2% - 3% or 2%- 4%. But if you use this plugin correctly, you'll easily get 4% - 5% conversion rate.


So I’ll just delete it because I don’tneed it. So you can run ads, you can use pop-ups, etc.you can host content… there are so many different ways to capture emails. Trust me guys the more research you’ll do and be active on the Facebook group, I’ll keep on sharing more tips and more tricks on how to capture email IDs. Autoresponders, I’ve already shown you. You can create a campaign where emails are sent on a daily basis or after a few days, whichever you choose.


Autoresponders are the best thing in the world. You just have to write the email once, and all you have to do is drive emails to the landing pages and the same emails will be sent to all the people. You don’t have to worry about sending the same emails again and again. And autoresponders play a vital role in selling your service or product or whatever you’re doing. Because they’re helping in nurturing the leads. Like you are in my free digital marketing course.


I’m giving you free value, I’m giving you free courses. So in a way you have some kind of respect for me because I’m providing all these values all this information for free. So in a way, I’m nurturing my leads, I’mnurturing my email IDs. So if the future I come up with the course, and I spent months making this course, high-quality course, good videos. These comprehensive videos and if I sell it even 1,000 rupees, I think the majority of you will be happy to purchase it because you already know, that this person already provides so much free knowledge, so many free videos, it’s worth it to purchase the product.


So this is where nurturing the leads come into place. You have to earn the respect, you have to earn the trust of your prospective customers and also it saves a lot of your time because autoresponders are the best thing in the world. So there are various different kinds of emails that you can send. You can send a welcome email, offer email, newsletter, announcement email, drip marketing, and many more. Honestly, there are so many types of emails that I cannot cover everything in this video, but the basics are in the video- welcome email. So whenever someone is entering their email address to your landing page, or to your popup, make sure you send them a nice welcome email.


It’s an extremely important email because this is the first email that you’ll be sending to them. So make sure it’s a happy email, bringing our a positive vibe. Thanking them for signing up for their email address, show some genuine love to your customer. I have an example from Litmus. The welcome email should usually be sent the moment they have entered their email address if you’re a service if you’re a company selling a service then make sure that the welcome email has something that can help them in their next step.


Like if you’re selling software, you can direct them to a “how-to-“ guide or “how-to-“ video like their next step, what should it be? Like in my case, when you entered your email address on my landing page, my welcome email is all about telling you, what you’ll be getting in this course, what you can expect and my next few emails are about who am I, who am I to even teach you digital marketing… telling you more about my life, my struggles, and then giving you the value in return. And then start giving you the value, in forms of various videos.


Now offer email is another extremely important email for your business, because this is what will drive the revenue for your business. So let’s state the values- so the majority of the companies are coming up with various offers like 20% off or 30% off and Indian consumers especially, is a price-sensitive market. So offer emails, tend to get the maximum engagement.


So you’ll have to draft a very nice offer email, the offer should be coherent, should be relevant to your customer and should be enticing enough for them to see the value in it, to be able to complete the purchase. You can even segment the emails, let’s say for a few of the people who are highly engaged with your email ID.

Then you can make a calculated guess- so these people might be interested or might be on the stage of making the purchase decision, then you can send them an offer email maybe 10% or 20% off your product and then you can generate more sales from the people who are highly engaged. The newsletter is something that is general in nature. They’re telling the customer about whats going on in your life, what’s going on in the business. Or any news or any article on your website that can be covered in a newsletter. Similarly, there are announcement emails and many other different kinds of email.


I won’t be going through all of them one by one because it will take a lot of time. You can search it you can check, and one thing I can tell you is- subscribe to many other emails as well. The more emails you subscribe to, the more emails you’ll receive.

So make sure you subscribe to many various kinds of services, various different kinds of courses so that you can see the different styles of writing the different style of email marketing, people are using. Since email marketing is an important channel in any company in any brand, in terms of their sales revenue, so companies take a special interest in optimizing their email campaigns in such a way so that the revenue numbers increase on a monthly basis.


So how will email marketing improve your business, right? First of all sales, definitely, sales are an important part of email marketing. I can’t stress this enough. You’ll only see this yourself once you start doing it, email marketing alone will shoot up your sales if you do it right. And not just first-time customers, it will also bring repeat customers Amazon does this really nicely, whenever your purchase it…let’ say Amazon have this amazing tendency- Let’s say if you’re buying printer ink, now Amazon knows that printer ink is something that people have to buy again.


So they make a calculated guess, on an average repeat customer basis, usually, people take like 2 months or 3 months, to buy the printer ink again. So they have this email marketing campaign in such a way that usually when someone buys the printer ink, after a couple of months or 3 months, they’ll send you an email asking you, “do you want to repeat the purchase?” This is the kind of strategy behind email marketing that can really increase your revenue.

So segmenting your customer list, segmenting people who are highly-engaging your emails. All these can be done- this is more of an advanced email marketing. I’ll be coming up with a free advanced email marketing course so very soon. So make sure to keep checking our Facebook group and YouTube videos and be active on our email list as well.

Because on 2019 I know I’ll be giving you so many free courses, I really want each and every one of you to become a pro-digital marketer. So apart from this email marketing can be used for building the brand, also gaining the trust of your website users and establishing the authority. Especially in this 2019 and 2020, authority is coming out to be a very important factor in- For customers to make their purchase decision, because there is too much competition, and the only way to stand out is to come out as a brand, coming out as an authority.


And to build trust with the audience, in order to build revenue or to generate sales. And also email marketing is a great channel to show social proof. You can show testimonials, user reviews, and many different things to solidify that purchasing decision. To help your customer make a purchasing decision that “yes, this company or this product is what I want to go for”. I already showed you that for email marketing tools I use Drip and AWeber.


These are the ones I recommend, there is much other software out there in the market like Getresponse, Mailchimp, InfusionSoftand so many other ones… honestly, I have used most of them, but I found Drip to be the best and AWeber more for the beginner ones, and as always, I always recommend that you practice everything, practice everything… and not just to go for the theories but to practice everything in order to become a good digital marketer.


And if you really want to enhance your skills in email marketing, then make sure you join AWeber and Drip, both of them. By clicking here you’ll get a free trial. Click here and sign up, you’ll get 14 days free trials. Sign up, create a campaign, create an automation campaign. Also, invest some money in this thrive membership, trust me guys this is the best thing you can buy. Just buy it, create a popup for your website, and see how that works. Integrate the popup with your email marketing tool, see how that works. Write a few emails, practice, practice, and practice. The more you practice, the better your digital marketing skill will be.


Now, this is another important slide, the email marketing tips that I wish I knew earlier. So when I started email marketing I had no knowledge on how to write the email, what are the different tools, how to use them I did not even know how the campaign works. And I even thought that sending automated email was something that you can’t do. So when I started using these email marketing tools, I watched so many different courses, I watched so many different YouTube videos. I got to know the potential of email marketing.


That’s when I started really focusing on onemail marketing and learning this art. Learning this particular tool, and today I can say I know a lot about email marketing and how to daily generate a good amount of revenue, from a very limited budget. So the most important thing in email marketing is writing click-worthy subject lines. Just like for content marketing you need a strong headline. You really need to hook the people, you really need to give a reason to click on your subjective line. If you ‘ll write a very generic subject line no one will click on it because as always, as I mentioned multiple times, the attention span is reducing year by year. You really need to grab the retention of people and to grab their retention you really need to be unique. Learning the art of the subject line is like learning the art of headline writing.


It takes practice, the more your right the easier it will be for you. Also, you need to refrain from the word “free”. Also, you need to learn the basics of writing an email, the words that you cannot use, the things that you cannot use. Like you cannot use the word “free”, that one in capital multiple times (FREE). Otherwise, your email will go to spam. Your emails should be well-formatted. The rules are somewhat similar to on-page SEO like you have to keep proper formatting. The rules are somewhat similar to content marketing, you have to have a very catchy headline like the subject line, similarly, your email must be well-formatted. It should be following a flow, it should be following a rhythm. It should look nicer.


And also you cannot really include a lot of images or GIFs to your email because that also has the tendency of putting your email on the promotion tab or the social tab. I’ve seen in my experience that text email gets the maximum engagement. So try to stick to the text, but make a few of the lines bold, italics… use proper formatting so it looks nice.

You can also have multiple calls to action. Here is my email of- for FDMC Lesson 1 Introduction to Digital Marketing, you can see I have a lot of wide space. I don’t have a lot of paragraphs so 3 to4 lines. I rather have single lines, because it's much easier to read. And also I have bullet points to make it look nicer, and also give- because- because people don’t have enough time, they just want to skim through the email.


So just give them the gist of the email, what the email is all about. And also keep your email conversational. Like, see how I use “don’t worry! We are here to help you”. It’s like I’m talking to the person. The more conversational your emails are, the higher engagement it will have. I have a link here “introduction to digital marketing”, then we have the image here, we’ll be adding the image here, it’s just not complete right now.

Then we have a call-to-action here, another-again the same link, and again the same link. So I have 3 call-to-action, so this also increases the click-through rate. The second point, use marketing automation, here I am talking about workflow as well as the campaigns where automatic emails are sent.


So earlier I thought that email marketing is all about broadcasting that you have to write each and every email then send it to all your email members, but once I got to know about the campaigns and the workflows, my life has changed. Everything was automated, I don’t have to do anything. I just have to drive people to my landing page, get the email IDs and all the emails will be sent automatically, how cool is that?

So use the double option to improve your email deliverability. If you want to prevent your email from going to spam, make sure first learn all about email ethics. So don’t promote anything illegal, donate the word “free” a lot, keep the links 2 to 3 max. And secondly, make sure you use double options whenever someone will enter their email ID, they also have to confirm, so make sure you use double option. Just like any other channel, I’ve always told you in this entire video course that you have to be consistent, be it YouTube video, be it content marketing, be it Facebook Ads, anything else. Just like everything else, even with the email, you have to be consistent. So make sure you email your audience at least3x a week, I do it almost 5 to 6 times a week.


But you can do it at least 6x a week. Regular engagement is extremely important and provide, provide as much value as possible. In 2019, the competition is as vicious, and the only way to stand out is coming out as a brand, providing a lot of value, and gaining the trust of your prospective customer. Give them exclusive content just so that they feel the value of being on your list. See you have to understand, they can unsubscribe from your list any time they want.


So you’ll have to keep delivering high-quality content, high-quality value only then will they stick to your email list. And in the end, you have to monetize your email list, and running an email list also has a cost so if you’re not making money from your email list, all your hard work all your effort will go into vain.


So make sure you monetize your email list, either you’re selling a product or service or any other affiliate product, whatever you’ redoing, make sure you monetize and monetize it nicely. Monetize it in a way that you don’t look“spammy” or shady. In the end, in every channel that we use the ultimate goal is to get that purchase or a sale or to audit monetization so integrate it in your email marketing funnel in such a way that your customer is always happy and you are also happy.